It started in 2023. We were running a rapidly growing Shopify brand, spending over $100k a month on Facebook and TikTok ads. On paper (and in Shopify Analytics), our revenue looked incredible. But when our accountant finalized the books at the end of the quarter, our actual net profit was shocking.
We were losing money on hidden costs: high return rates on specific bundles, fluctuating shipping fees, payment gateway cuts, and creeping CPA costs that we couldn't properly attribute back to our net margin in real-time.
The problem was data fragmentation.
Shopify knew our revenue. Facebook knew our spend. Our 3PL knew our shipping costs. But no system knew our Profit.
So we built ProfitPeek. We engineered a real-time data engine that pulls costs, revenue, and ad spend into one single source of truth. Within 30 days of using our own internal tool, we cut our losing campaigns, doubled down on high-margin products, and increased our net profit margin by 18%.
Today, ProfitPeek helps thousands of merchants do the exact same thing. Our mission is simple: Give merchants financial clarity so they can scale with confidence.